Monday 4 April 2011

Astrata's GPS for Pepsi tracking


The Astrata Group has been awarded a contract by the Biforst Group for the tracking and management of their fleet of curtain-sider trucks.

Biforst needed a scalable tracking capability to manage their fleet of new trucks. The vehicles carry refrigerated goods, mixed electronics & FMCG such as Pepsi Cola throughout Malaysia and Indonesia with likely expansion into other countries in Asia.
The Biforst fleet was recently recognized within Malaysia for having the longest curtain-sider trucks in-service, measuring 13.7 meters and capable of carrying 32 pallets, for a payload of 32 tons.

A primary feature of the new device is its unique, small, flat and lightweight form factor, making it easy to conceal within a vehicle. It boasts real-time monitoring; secure communications and expandability to other sensors, modules and data devices. The solution can also include GPS, driver ID, 2-way voice, immobilizer (horns and blinkers), panic button, and cargo door sensor.

Biforst carried out a pilot trial with Astrata for three months before the contract was signed. On signing, Astrata has installed its hardware into over 60% of Biforst fleet of lorries and trucks, which includes Volvo, Scania and Fuso vehicles – some of the largest freight haulers operating in the region.

Appala Nakkiah, Group Managing Director for Biforst Group said, “Biforst is an expanding organization working in a dynamic industry - we needed a partner who can react and adapt with us as well as follow us as we expand.”

Biforst chose Astrata’s GLS Management System along with their GLP100, a compact and technologically advanced GPS tracking device specifically developed to meet the rigorous demands of fleet management and transport security applications.

Appala continued, “We get tremendous value from the Astrata GPS tracking and fleet management system; we are able to monitor the on-time delivery performance of Pepsi’s consignments to their customers ensuring a first class service. The immediate effect of using the GLS System was our delivery performance and utilization of the vehicles increased, our drivers became more aware of the impact of their driving habits on the environment as fuel usage was tracked and compared across vehicles and drivers. These are very large trucks with a payload of 32 tons so we need to manage our costs effectively.

“It doesn’t end there, we use the Astrata Global Location Software to monitor and enforce health & safety regulations, as well as reduce our vehicle emissions improving the environment. Driving patterns are analyzed and where areas in need of improvement in the driver’s behavior are observed, then additional training is provided. Reducing the idling time, changing gear at the right rev’s, braking in good time and reducing speeds all contribute to reducing fuel costs, improving the environment and minimizing our carbon footprint.

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